You should ideally be able to create multiple personas of potential buyers. Phone apps for in person sales and Big Cartel, Storenvy, Shopify and others all offer Facebook stores for your products. But perhaps your customers prefer mobile, in store, social networks, trade shows, concerts or other venues when making their purchasing decisions. You have an online store so of course you want them to be online. Where do they buy? Finding your target customers is obviously important. You need to market these early in December and January or you might miss out once February rolls around.
If you sell seasonal products make sure to understand when someone is buying Valentine’s cards. Storenvy's Brock Cady recommendation for. Envye is a pre-made design studio that puts you in charge! Storenvy's Brock Cady recommendation for Custom Theme. Transform your blog with ready-made Blogger templates and WordPress themes. About Blog Hosting Jobs Support Developers. Figure out seasonality or a specific timeframe people are buying your products.Ĭustom Colors Custom Header Custom Logo Custom Menu Editor Style. Maybe your product can offer them a glimpse of a different lifestyle or perhaps it simply makes them feel good/pretty/strong, you get the point. Perhaps your product provides a specific solution to their problem. Why are they making a buying decision? Time to understand the problems, goals or interests the buyer might have in making a purchase.
If you sell a product made of recycled material you might consider selling to someone with the core belief of recycling.īut you still might want to develop a persona for someone who doesn’t base buying decisions on that since they still might like a quality product that you offer. Who are your buyers? Consider age ranges, male or female, and maybe some core beliefs. Ask yourself the following questions to get started with personas for your ecommerce site. In the end I hope your marketing and messaging will be more purposeful and attract people ready to buy from your shop. Then you can tailor your content efforts towards a few different types of customers. I believe the goal is to help you understand the buying behavior of a customer before they ever show up. Creating a buyer persona is about the who, what, when, where and why of your potential customers. So let’s define your buyer personas and confirm your content marketing is speaking to the right people. As you are trying to grow your ecommerce sales on Big Cartel or even a marketplace like Storenvy you need to review your target market and your approach of marketing to them. Tonka Park - E- Commerce tools for small business.
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